The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Ogilvy | Shemaroo, Star Sports Project, Sanofi Project | 30.7 | 30.7 | 13 | |
| 2 | 3 | DDB Mudra | Hindware, Toyota Yaris, VIVO | 18.3 | 18.3 | 12 | |
| 3 | Enormous Brands | Dish TV | 8.7 | 8.7 | 2 | ||
| 4= | 2 | MullenLowe Lintas Group | Bajaj Discover | 6.7 | 6.7 | 1 | |
| 4= | Merkley+Partners | Land O’Frost | 6.7 | 6.7 | 1 | ||
| 6 | 6 | Publicis + Publicis Ambience | Times Network, Mobile One, Nitesh Estates | 7.6 | Zee Entertainment | 5.6 | 4 |
| 7 | 4 | McCann Worldgroup | Nokia Handsets, UB Limited, Hero Project | 6.5 | Reebok | 4.5 | 8 |
| 8 | J Walter Thompson | Reebok | 5.8 | 3.8 | 6 | ||
| 9= | 6 | Gozoop | Paisalo Digital | 3.4 | 3.4 | 1 | |
| 9= | Media Moments | GrabOnRent, VLCC Digital | 3.4 | 3.4 | 2 | ||
| 11 | 7 | L&K Saatchi & Saatchi | Muthoot Fin Corp, Blackberrys, Future Generali | 3 | 3 | 3 | |
| 12= | 11 | FoxyMoron | Aditya Birla Capital Digital | 2 | 2 | 1 | |
| 12= | Triton Communications | Soujanya | 2 | 2 | 1 | ||
| 12= | Colombus | Snapdeal | 2 | 2 | 1 | ||
| 12= | 11= | The Womb | Frigorifico Allana, Saregama India | 2 | 2 | 2 | |
| 16 | 8 | Leo Burnett | Mahindra & Mahindra (SUV) Project, HDFC Bank Project | 1.6 | 1.6 | 27 | |
| 17 | 9 | Dentsu | Discovery Jeet Project | 1.4 | 1.4 | 2 | |
| 18= | 11= | Social Kinnect | DS Group Digital | 1.3 | 1.3 | 1 | |
| 18= | 21N78E | Monocept | 1.3 | 1.3 | 1 | ||
| 20 | 10 | Grey Group | Bose | 0.3 | 0.3 | 1 | |
| 103 | 94 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 3 | Wavemaker | Mother Dairy, Shriram Life Insurance, Tata Sky, Perfetti Van Melle | 13 | Campbell Soup | 9.3 | 4 |
| 2 | 8= | Lintas Media Group | M G Motors, Mitsubishi | 8.6 | 8.6 | 2 | |
| 3 | 1 | Carat | ZEE5, Franchise India Holdings (FIHL), Fossil Group | 6.9 | 6.9 | 3 | |
| 4 | 2 | Vizeum | Car Client | 4 | 4 | 1 | |
| 5 | 6 | Starcom | Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs | 3.5 | 3.5 | 4 | |
| 6 | 8= | Zenith | NIIT Digital | 2.7 | 2.7 | 2 | |
| 7 | 4 | Havas Media | Bajaj Allianz | 2.6 | 2.6 | 1 | |
| 8 | Publicis Groupe | Campbell Soup | 2.1 | 2.1 | 1 | ||
| 9 | Spark Foundry | Marriott | 1.6 | 1.6 | 1 | ||
| 10 | 5 | MediaCom | Bose | 0.3 | 0.3 | 1 | |
| 11 | 8= | Dentsu X | Government Client | 3.6 | Mother Dairy | 0.3 | 1 |
| 12 | SapientRazorfish | Marriott | 0.2 | 0.2 | 1 | ||
| 13 | 7 | OMD MudraMax | Qantas | 0.1 | 0.1 | 1 | |
| 14= | 8= | PHD | |||||
| 14= | 8= | Famous Innovations | |||||
| 14= | 8= | Bottle Openers | |||||
| 14= | 8= | Motivator | |||||
| 14= | 8= | Madison Media | |||||
| 19 | 8= | Lodestar Universal | Mitsubishi | -3.6 | |||
| 20 | 8= | Mindshare | Car Client | -3.9 | -3.9 | ||
| 34.70 | 23 | ||||||
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