Campaign India Team
Mar 29, 2023

New Business League: January 2023 update

BBDO and EssenceMediacom take the early lead

New Business League: January 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 13 BBDO India Jack Daniel’s Tennessee Whiskey, McCain Food 20.4   20.4 2
2 15 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil 10.7   10.7 7
3 2 Havas Worldwide BYD India Pvt Ltd Project, Dabur - Badshah Masala, Hilti India 10.1   10.1 5
4 4 Wunderman Thompson NPCI, Mirum Dubai, Udaan 7.4   7.4 9
5 5 DDB Mudra Group Meta Project, Mars Digital, PVR 7.2   7.2 5
6 10 McCann Worldgroup Apollo Project, Cognizant, Tata Capital 4.1   4.1 3
7 6 Wondrlab Vectura Fertin Pharma Private Limited - RYZE Project, Tata AIG 2.1   2.1 16
8 11 The Womb Samco 1.4   1.4 1
9 14 VMLY&R Lakme Project, Ponds Project, Tira Retainer 0.7   0.7 4
10 23 M&C Saatchi & Saatchi Wow Skin Project, Respo Project 0.4   0.4 2
               
               
          2023 (Jan) 64.3 54
          2022 (Jan) 34.9 57
          YoY Comparison 84.30% -5.30%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 10 EssenceMediacom Vivo Mobile,IQOO, Pedigree, Bayer Crop Science 22.4   22.4 3
2 6 LS Digital Smartcoin, More Retail, Allen Digital 15.3   15.3 8
3 15 m/SIX Dr. Reddy’s Laboratories Ltd, ManipalCigna Health 1.6   1.6 2
4 2 Mindshare Skipper Limited Planning & Buying, Delhi International 1.2   1.2 4
               
          2023 (Jan) 359.6 343
          2022 (Jan) 540.7 263
          YoY Comparison: -33.50% 30.40%

 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Josy Paul to lead SDG Lions Jury at Cannes 2025

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development Goals (SDG) Lions category at the Cannes festival.

18 hours ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

19 hours ago

Dentsu India's media practice targets double-digit ...

The Japanese agency network added 80 brands; posted 10% billing growth in 2024.

22 hours ago

Cindy Gallop calls for adland to wield financial ...

“Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” writes Gallop in an opinion piece for Campaign Asia-Pacific.