New Business League: September 2023 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Overall YTD win revenue (crore)	No of wins
1	1	FCB	Amazon group, TVS, Google India	83.1		83.1	141
2	2	Havas Worldwide	Karnataka Bank, Facebook India Online Services Project, The Unlock Company Project	66.3		66.3	32
3	3	L&K Saatchi & Saatchi	Torrent Pharma, AU Small Finance Bank, Cartier International project	44.9		44.9	19
4	4	Leo Burnett	FMCG client	42.2		42.2	21
5	5	Wunderman Thompson	VIVO Mobile Project, Hafele Project, RPG Group Project	41.5		41.5	40
6	6	DDB Mudra Group	Inframat Project, Omega watches Project, DLF mall of India	41.3		41.3	49
7	7	BBDO	McNROE Consumer Products Project, Orient Electric Project, JLR, VF, Adinath Agro Processed Foods	29.5		29.5	9
8	8	Wondrlab	Relaxo Footwear Project, Lifelong Online Retail Project, Bajaj Auto Project	27.8		27.8	213
9	9	McCann Worldgroup	Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail, Phone Pe Project, Union Project	25		25	12
10	10	MSL	Destination NSW, Soho House, Economic Development Division International Public Relations Services	21.4		21.4	16
11	11	VMLY&R	IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project	18.9		18.9	11
12	12	Digitas	Duolingo, Crocs India, Equbot Inc. Project	16.1		16.1	8
13	13	M&C Saatchi Group	Rebel Foods Project , Vedantu Project	14.8		14.8	5
14	17	Dentsu	Hero MotoCorp, Bangalore International Airport	15.2		13.2	13
15	14	BBH	Microtek, Japfa, Hella Infra Market	12.1		12.1	9
16	15	Centrick	Arka Fincap, tahl, Kirloskar - Industrial Engines,	11.1		11.1	9
17	16	MullenLowe Lintas Group	Cipla, Eureka, ZEE5 AVOD	8.3		8.3	9
18	20	Grey Group	Aditya Birla Chemicals Project, Federal Bank India Project, JM	7.4		7.4	6
19	18	Beehive	Retail client	6.7		6.7	2
20	19	Publicis + Publicis Ambience	Financial services client	6.7		6.7	2
				2023 (Jan-Sep)		553.4	641
				2022 (Jan-Sep)		528.7	627
				YOY comparison		4.70%	2.20%

 

MEDIA AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Overall YTD win revenue (crore)	No of wins
1	2	LS Digital	Tata Realty, Blinkit, Nokia	72.7		72.7	99
2	1	NP Digital	RateGain Project , Glider.AI Project , GotoAssignmentHelp Project	69.7		69.7	122
3	3	Havas Media	VLCC, Kia Motors (Dealer), Mahindra Paybima	60.7		60.7	30
4	4	Essence Mediacom	Vivo Technology, IIFL Securities Finance, Mars Inc Food	50.1		50.1	9
5	5	Wavemaker	Reckitt Benckiser, Pernod Ricard, KRBL	49.8	Butterfly Gandhimathi Appliances	46.3	15
6	6	Mindshare	Crompton Greaves, Butterfly Gandhimathi Appliances	39		39	25
7	7	OMD MudraMax	CarDekho Group, Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma	24.3		24.3	12
8	8	Initiative	Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions	12.4		12.4	3
9	9	Performics	Cashe	10.3		10.3	17
10	18	Dentsu X	Welspun Global Brands, Bharat Benz	6		6	2
11	10	iProspect	National Stock Exchange of India, Dr Lal PathLabs, Adidas India	6		6	9
12	11	m/Six	Pran Foods Local	4.1		4.1	4
13	12	Beehive	Microtek Project	3.4		3.4	2
14	13	Omnicom Media Group	Phillips Domestic Appliance, Jaguar Land Rover India	2.9		2.9	2
15	14	PHD	Scapia Cards, Adhinath Agro	2.7		2.7	5
16	17	Carat	Beverage client	1.6		1.6	4
17	15	Zenith	Pharmaceuticals Client	1.4		1.4	1
18	16	Digitas	Hero Motocorp	1		1	1
				2023 (Jan-Sep)	410	362
				2022 (Jan-Sep)	282	221
				YOY comparison	45.40%	63.80%
				2023 Creative & Media (Jan-Sep)	963.4	1,003
				2022 Creative & Media (Jan-Sep)	810.7	848
				YoY Comparison:	18.80%	18.30%