Campaign India Team
Nov 06, 2023

New Business League: September 2023 update

Find out which agencies are topping the creative and media lists

New Business League: September 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 FCB Amazon group, TVS, Google India 83.1   83.1 141
2 2 Havas Worldwide Karnataka Bank, Facebook India Online Services Project, The Unlock Company Project 66.3   66.3 32
3 3 L&K Saatchi & Saatchi Torrent Pharma, AU Small Finance Bank, Cartier International project 44.9   44.9 19
4 4 Leo Burnett FMCG client 42.2   42.2 21
5 5 Wunderman Thompson VIVO Mobile Project, Hafele Project, RPG Group Project 41.5   41.5 40
6 6 DDB Mudra Group Inframat Project, Omega watches Project, DLF mall of India 41.3   41.3 49
7 7 BBDO McNROE Consumer Products Project, Orient Electric Project, JLR, VF, Adinath Agro Processed Foods 29.5   29.5 9
8 8 Wondrlab Relaxo Footwear Project, Lifelong Online Retail Project, Bajaj Auto Project 27.8   27.8 213
9 9 McCann Worldgroup Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail, Phone Pe Project, Union Project 25   25 12
10 10 MSL Destination NSW, Soho House, Economic Development Division International Public Relations Services 21.4   21.4 16
11 11 VMLY&R IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project 18.9   18.9 11
12 12 Digitas Duolingo, Crocs India, Equbot Inc. Project 16.1   16.1 8
13 13 M&C Saatchi Group Rebel Foods Project , Vedantu Project 14.8   14.8 5
14 17 Dentsu Hero MotoCorp, Bangalore International Airport 15.2   13.2 13
15 14 BBH Microtek, Japfa, Hella Infra Market 12.1   12.1 9
16 15 Centrick Arka Fincap, tahl, Kirloskar - Industrial Engines, 11.1   11.1 9
17 16 MullenLowe Lintas Group Cipla, Eureka, ZEE5 AVOD 8.3   8.3 9
18 20 Grey Group Aditya Birla Chemicals Project, Federal Bank India Project, JM 7.4   7.4 6
19 18 Beehive Retail client 6.7   6.7 2
20 19 Publicis + Publicis Ambience Financial services client 6.7   6.7 2
               
        2023 (Jan-Sep)   553.4 641
        2022 (Jan-Sep)   528.7 627
        YOY comparison   4.70% 2.20%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 2 LS Digital Tata Realty, Blinkit, Nokia 72.7   72.7 99
2 1 NP Digital RateGain Project , Glider.AI Project , GotoAssignmentHelp Project 69.7   69.7 122
3 3 Havas Media VLCC, Kia Motors (Dealer), Mahindra Paybima 60.7   60.7 30
4 4 Essence Mediacom Vivo Technology, IIFL Securities Finance, Mars Inc Food 50.1   50.1 9
5 5 Wavemaker Reckitt Benckiser, Pernod Ricard, KRBL 49.8 Butterfly Gandhimathi Appliances 46.3 15
6 6 Mindshare Crompton Greaves, Butterfly Gandhimathi Appliances 39   39 25
7 7 OMD MudraMax CarDekho Group, Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma 24.3   24.3 12
8 8 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
9 9 Performics Cashe 10.3   10.3 17
10 18 Dentsu X Welspun Global Brands, Bharat Benz 6   6 2
11 10 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 6   6 9
12 11 m/Six Pran Foods Local 4.1   4.1 4
13 12 Beehive Microtek Project 3.4   3.4 2
14 13 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
15 14 PHD Scapia Cards, Adhinath Agro 2.7   2.7 5
16 17 Carat Beverage client 1.6   1.6 4
17 15 Zenith Pharmaceuticals Client 1.4   1.4 1
18 16 Digitas Hero Motocorp 1   1 1
               
               
        2023 (Jan-Sep) 410 362  
        2022 (Jan-Sep) 282 221  
        YOY comparison 45.40% 63.80%  
               
        2023 Creative & Media (Jan-Sep) 963.4 1,003  
        2022 Creative & Media (Jan-Sep) 810.7 848  
        YoY Comparison: 18.80% 18.30%  

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Dileep’s redemption: Spotlight on India’s unsung ...

Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.

1 hour ago

The CMO’s MO: Lupin’s Sourabh Agrawal believes that ...

The pharma firm’s senior VP says Gen AI levels the field, making smart deployment of innovative ideas the key to success.

22 hours ago

Josy Paul to lead SDG Lions Jury at Cannes 2025

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development Goals (SDG) Lions category at the Cannes festival.

22 hours ago

The devastating comms impact of a Trumpian ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.