Campaign India Team
Oct 03, 2023

New Business League: July 2023 update

Find out which agencies are leading the creative and media lists here

New Business League: July 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]

CREATIVE AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 Havas Worldwide Ernst & Young Global Limited Project, Blinkit Project, Tata Cliq Luxury Project 52.3   52.3 26
2 17 L&K Saatchi & Saatchi Torrent Pharma, AU Small Finance Bank, Cartier International Project 44.9   44.9 19
3 8 Leo Burnett FCMG client 42.2   42.2 21
4 2 Wunderman Thompson Vivo Mobile project, Hafele Project, RPG Group Project 41.5   41.5 40
5 3 DDB Mudra Group Shree cement, Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project 34.1   34.1 34
6 4 BBDO JLR, VF, Adinath Agro Processed Foods 28.8   28.8 7
7 5 McCann Jubliant Food Works - Dominos, Shree, Bosch, Reliance Retail Limited, Phone Pe Project, Union Project 21.6   21.6 10
8   MSL Destination NSW, Soho House, Economic Development Division International Public Relations Services 21.4   21.4 16
9 6 Wondrlab Vero Coffee & Beverages, Ki Mobility Solutions, JQR Sports India Project 20.6   20.6 126
10 7 VMLY&R IDFC, Coke Retainer, ThumsUp Retainer, Lakme Project 17.4   17.4 9
11 19 Digitas Duolingo, Crocs India, Equbot Inc. Project 16.1   16.1 8
12 9 M&C Saatchi & Saatchi Duolingo, Crocs India, Equbot Inc. Project 14.8   14.8 5
13 21 BBH Microtek, Japfa, Hella Infra Market 12.1   12.1 9
14 10 Centrick Arka FIncap, tahl, Kirloskar - Industrial EnginesK 11.1   11.1 9
15 11 MullenLowe Lintas Group Cipla, Eureka, Zee5 AVOD 8.3   8.3 9
16 12 Dentsu Hero MotoCorp, Bangalore International Airport 9.6   7.8 8
17 26 Beehive Retail client 6.7   6.7 2
18 34 Publicis + Publicis Ambience Financial Services Client 6.7   6.7 2
19 13 Grey Group Federal Bank India Project, JM Financial Project, Diageo 6   6 5
20 24 Arc TVS Motor Company Project, Diageo Project 5.4   5.4 4
               
        2023 (Jan-Jul) 428.1 379  
        2022 (Jan-Jul) 411.1 499  
        YOY comparison 4.10% -24.00%  

MEDIA AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 2 NP Digital Punarjan, Ecoco, Wurfel Kuche 66.6   66.6 88
2 4 LS Digital Quick Heal Technologies, Asepco Solution 52.1   52.1 70
3 1 Essence Mediacom Vivo Technology, IIFL Securities Finance, Mars Inc Food 50.1   48.5 9
4 3 Wavemaker Reckitt Benckiser, Pernod Ricard, KRBL 49.8 Butterfly Gandhimathi Appliances 48.3 15
5 7 Havas Media Joyalukkas, Kotak Bank Digital + eCommerce, RealMe 37.6   37.6 16
6 5 Mindshare Crompton Greaves, Butterfly Gandhimathi Appliances 39   39 25
7 6 OMD MudraMax Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma 21.7   21.7 11
8 8 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
9 9 Performics Cashe 10   10.3 17
10 10 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 4.2   4.2 8
11 11 m/Six Pran Foods Local 4.1   4.1 4
12   Beehive Microtek Project 3.4   3.4 2
13 12 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
14 13 PHD Scapia Cards, Adhinath Agro 2.7   2.7 5
15 14 Zenith Pharmaceuticals Client 1.4   1.4 1
16   Digitas Hero MotoCorp 1   1 1
               
        2023 (Jan-Jul) 351.3 277  
        2022 (Jan-Jul) 237.3 186  
        YOY comparison 48.10% 48.90%  
               
        2023 Creative & Media (Jan-Jul) 779.4 656  
        2022 Creative & Media (Jan-Jul) 648.3 685  
        YoY Comparison: 20.20% -4.20%  

 

 

Source:
Campaign India

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