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Dentsu’s latest forecast shows APAC’s ad market surging, led by digital dominance, booming retail media, and rapid growth in programmatic and AI-driven platforms.
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
The future belongs to brands that can transform transparency from a marketing catchphrase into a living value, says the CMO of Livpure.
The new venture, Meru Life, will provide seniors aged 55-70 with digital ecosystem support.
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