Campaign India Team
Feb 21, 2018

NIIT appoints Performics.Resultrix to handle digital

The account was won post a multi-agency pitch

NIIT appoints Performics.Resultrix to handle digital
NIIT has assigned its digital mandate to Performics.Resultrix. The agency won the account post a multi-agency pitch. 
 
Kshitij Jain, VP - marketing, global retail business, NIIT, said, “At NIIT, the one thing that binds our diverse audience across the Youth and Working Professionals seeking to upskill to stay ahead of the curve, is their digital footprint. 95 per cent of our consumers are online and 85 per cent research is taken online before taking a decision. A large part of them are also adopting e-learning with us, especially in the working pro segment. We are committed to world class digital discoveries and learning experiences for our consumers. Performics.Resultrix has great credentials and provides best-in-class digital thinking, with strong offerings in media analytics, data and tech. This cemented our decision to form this partnership.
 
Mayoori Kango, managing director, Performics.Resultrix, said, “NIIT is a highly reputed, fast-paced education services major, looking for strong digital play. Digitisation is rapidly transforming the education sector. Performics.Resultrix will put in the best of people, ideas, technology and customised solutions to help NIIT navigate an evolving technology landscape and to make the most of it. We are committed to them delivering their business objectives.”
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

19 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

20 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

21 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.