The award has been constituted to commemorate NYF’s 52nd anniversary. This award is presented to some of the most well-known and respected creative leaders in Asia. Pops will attend the award ceremony in Shanghai.
Speaking to Campaign India, Pops said, “This is a recognition for the agency and for the country. This is for the work done by the agency. We have been doing well internationally since the last seven to eight years. All the award shows, not just Cannes, are recognising it.”