Newspapers are often seen as the enemy of green business and stand accused of destroying trees for their daily dose of newsprint. However, at the Olive Crown Awards 2017, the only award for environment friendly communication, newspaper brands from across the country ruled the roost.
At the seventh edition of the Olive Crown Awards that were held in Mumbai on 15 March 2017, J Walter Thompson bagged four Golds and a Silver to end with a metal tally of five to make it the most awarded agency on the night.
The agency bagged the 'Green Brand' and 'Campaign of the Year' for its '#SpiritOfBengaluru' entry for The Hindu. The agency bagged two more Golds and a Silver for the same entry.
Dentsu One won two Golds for work done on Toshiba. RK Swamy BBDO also bagged two Golds, both for work done on HT Media. Scarecrow Communications also won two Golds for work done for Spykar.
Triton Communications (for Eureka Forbes) and The Mathrubhumi Printing and Publishing Co shared the 'Corporate Crusader' of the year award. Dentsu Webchutney's work for Maruti Suzuki got it a 'Jury Mention' in this category. The agency bagged a Gold for work done on Airtel in the 'Digital' category.
Interpublicity (Greenpeace) and Sideways Consulting (Paani Foundation) also won Gold on the night.
Dia Mirza was awarded the 'Green Crusader of the Year' Mirzafor her contribution towards the welfare of the society by associating with NGOs, in addition to her constant efforts towards the green initiative.
View the complete winners list here:
| Category Descp | WINNERS | Title of Entry/ Caption | Agency | Advertiser |
| Press - Consumer Products | Silver | Spitter / Pisser | FCB Interface | JK Ansell |
| Press Services | Silver | Carousal & Fat Man | FCB Interface | Automotive Research Association of India (ARAI) |
| Press Corporate | Gold | Save India's Forest Corridors (3) | R K Swamy BBDO | HT Media |
| Gold | World Environment Day | R K Swamy BBDO | HT Media | |
| Silver | #SpiritofBengaluru | J Walter Thompson, India | The Hindu | |
| TVC / Cinema - Services | Gold | Dentsu One Pvt Ltd | Toshiba | |
| TVC / Cinema - Corporate | Gold | Dentsu One Pvt Ltd | Toshiba | |
| Gold | #SpiritofBengaluru | J Walter Thompson, India | The Hindu | |
| Digital | Gold | Kabali - The No Wastege Post | Dentsu Webchutney | Airtel |
| Gold | #SpiritofBengaluru | J Walter Thompson, India | The Hindu | |
| Silver | #DoYourShare | Happy McGarryBowen | OLA | |
| Silver | No Po Po Honk Less , Spread Peace | Dentsu Webchutney | Maruti Suzuki India Ltd | |
| Events | Silver | Bappa Lakshya Asudya | Umbrella Design | Umbrella Design |
| Silver | "Raw Cycle" | Rakyan Beverages Pvt Ltd | In House | |
| Out of Home | Gold | Half Bag Project | Scarecrow Communications Ltd | SPYKAR |
| Gold | Watershed Management Models | Sideways Consulting | Paani Foundation | |
| Silver | Recharge with Fresh Air | Kinetic Advertising India Pvt Ltd | Vodafone India Ltd | |
| Silver | World's First Rainwater Harvesting Billboard | Kinetic Advertising India Pvt Ltd | Vodafone India Ltd | |
| Print Production | Gold | Half Bag Project | Scarecrow Communications Ltd | SPYKAR |
| Press - Unreleased | Gold | Conserve Nature | Interpublicity Pvt Ltd | Greenpeace |
| Silver | Reduce Carbon footprint carpool | Bates CHI & Partners, Mumbai | ||
| Young Green Writer of the Year | Silver | Vessels don't make water precious | FCB Interface | Ministry of Water Resources |
| Young Green Art Director of the Year | Silver | Rivers & Ghats | DDB Mudra Group | Sintex Industries Ltd |
| Green Brand of the Year | Gold | #SpiritofBengaluru | J Walter Thompson, India | The Hindu |
| Silver | Vodafone (Three Campaign) | Kinetic Advertising India Pvt Ltd | Vodafone India Ltd | |
| Silver | Half Bag Project | Scarecrow Communications Ltd | SPYKAR | |
| Campaign of the Year | Gold | #SpiritofBengaluru | J Walter Thompson, India | The Hindu |
| Silver | World's First Rainwater Harvesting Billboard | Kinetic Advertising India Pvt Ltd | Vodafone India Ltd | |
| Corporate Social Crusader of the Year | Gold | Jaldaan (The Gift of Water) | Triton Communications Pvt Ltd | Eureka Forbes Ltd |
| Gold | Love Plastic, Student Parliament, Cradles for Turtle, Season Watch, Mathrubhumi -VKC Nanma, Mathrubhumi Arboretum, Student Empovernment for Environment (SEED) | The Mathrubhumi Printing & Publishing Co Ltd | The Mathrubhumi Printing & Publishing Co Ltd | |
| Jury Mention | No Po Po Honk Less , Spread Peace | Dentsu Webchutney | Maruti Suzuki India Ltd | |
| IAA Olive Crown Green Crusader Award 2017 | Dia Mirza |
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