OMD has appointed Stephen Li to lead the Asia Pacific region as its CEO. Li will replace Steve Blakeman, OMD’s current regional CEO who will be relocating to OMD in London in a senior, global role. Li’s appointment will be effective from October 2015. The mandate includes the India market.
Li will be joining OMD from MEC where he is currently the regional CEO for Asia Pacific.
Commenting on the leadership change, Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group said, “We conducted an extensive and intensive search across the region to find OMD’s next leader, someone who is not only experienced, but capable of taking the OMD brand to the next level. Stephen’s proven track record in building strong client partnerships, driving digital growth, evangelizing creativity and inspiring teams is the perfect combination needed to ensure that a powerful brand like OMD stays at the forefront.”
On outgoing CEO, Steve Blakeman, Cheuk Chiang said, “Steve has driven four years of continued success for OMD on all fronts – growth, thought leadership and creativity. OMD is currently one of the most awarded agencies in the region with a great competitive edge. He could not have left the brand in a stronger place and we can’t thank him enough for his leadership.”
“Asia Pacific is the fastest growing region in the world and vitally important as we continue to build a strong and consistent offering for our clients. The appointment of a leader of Stephen’s calibre will ensure OMD’s accelerated growth. Stephen’s strong client relationship skills and passion for innovation will be invaluable to OMD and I welcome him to the OMD family,” said Mainardo de Nardis, CEO Worldwide, OMD.
Li said, “OMD is a brand which epitomises creative communications planning, and I am delighted to have the opportunity to lead the brand in Asia Pacific. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in the region.”
Li will be based in OMD’s regional headquarters in Singapore and he will report to Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group and Mainardo de Nardis, CEO Worldwide, OMD.
Li has over two decades of experience in advertising, media and marketing communications, and has worked with Batey and Lowe, WPP’s HSBC team.