Account won post a multi-agency pitch
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From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
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Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
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