OMD India appoints Charul Tomar as head of strategy

OMD India has announced the appointment of Charul Tomar as head of strategy. 

 

In her new role, she will be instrumental in augmenting the Red Spine – OMD India’s nerve centre, which aims to ensure that each component of the system remains interconnected in an efficient way. 

 

Tomar moves from Mindshare, where she was partner-strategy. 

 

She will report to Anisha Iyer, CEO, OMD India. 

 

Iyer said, “We are stoked to have Charul on board with us. She is a fine strategic leader and frontrunner when it comes to having a pulse on the confluence of consumer, brand and insights. Her appointment comes at a time when OMD India is undergoing significant momentum and one that is fuelled by the most promising talent in the industry. I am certain that Charul’s valuable expertise, combined with her drive and commitment, will help us take our offerings to new heights. The future looks promising!”

 

Tomar said, “Sharp strategic management is always at the heart of every successful business. I am truly excited to be on board with OMD India, chiefly due to their commitment to futureproofing and their ability to adapt and innovate in an ever-changing marketplace. The agency exudes a strong vision and energy on the back of an exciting 2022 it has had so far and I look forward to leveraging my experience to formulate game-changing strategies and deliver scalable business solutions, all while keeping empathy and attention at the core of what we do.”

 

In a career spanning over 13 years, she has also worked at Millward Brown and Nielsen, among others.