Dalip Sehgal, MD of Godrej Consumer Products Ltd takes over Storyboard this week. As editor-anchor, he files a report from Punjab, checking the pulse of the rural consumer. Chairman of the Godrej Group, Adi Godrej meets consumers at home and visits a 'haat' in Maharashtra and shares his experience. Also, Airtel, Hero Honda and Mahindra & Mahindra share their insights on how to crack the rural market. Catch the episode tonight at 7pm, only on CNBC TV18.
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By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.
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As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.
Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.
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