‘OneIndia’ ad sales alliance with six dailies launched

Publishers of Hindustan Times, Hindustan, The Hindu (English and Tamil), The Telegraph and Ananda Bazar Patrika have formed an alliance billed ‘OneIndia’, to offer a combined package to advertisers for all the six dailies.

The partners announced the offering through their respective newspapers yesterday, listing advertisers who have come on board to avail of the combined offering.

OneIndia would offer reach through a single platform ‘comparable and incremental to television, along with the many clear benefits of print’, claimed an official statement.

Benoy Roychowdhury, executive director, HT Media, said, “The idea behind OneIndia is to provide an unduplicated reach like never before, along with a single-window service, in order to invite non-print and infrequent print advertisers to experience and profit from the significant benefits of print advertising.”