Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jan 29, 2021
Opinion: Akshay Kumar’s treadmill trot - marketing’s lip service at its finest
The actor was recently seen walking 21 KMs on a treadmill to empathise with women in rural India
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Just Published
.png&h=268&w=401&q=100&v=20260108&c=1)
Advertising
58 minutes ago
The thorny tangle of surrogate advertising
Why a blanket ban could do more harm than good, particularly for brands that have built strong cultural properties in the fashion and lifestyle space.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
2 hours ago
Kotak Education Foundation launches impact film on ...
The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
2 hours ago
Joy Personal Care launches ‘Behenhood’ campaign ...
The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
2 hours ago
GlobalLogic appoints LuJean Smith as chief ...
Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.
