Opinion
Subhas Warrier
Jan 31, 2017

Opinion: Marketing to forgetful people

Ahead of elections in some parts of the country, the author explains what marketing can learn from the politicians

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

3 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

10 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Related Articles

Opinion: Amazon sent King Mahabali with a big box of goodies
Opinion
Sep 13, 2023
Subhas Warrier

Opinion: Amazon sent King Mahabali with a big box ...

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
Advertising
Dec 19, 2024
Leslie Blount

Google’s emotional ‘Year in Search 2024’ film ...

Opinion: The broken rusk theory
Opinion
Mar 01, 2021
Subhas Warrier

Opinion: The broken rusk theory

Subhas Warrier joins Vizeum as VP - South
Digital
Aug 27, 2013
Campaign India Team

Subhas Warrier joins Vizeum as VP - South

Just Published

Omnicom's new structure: Here's who leads APAC
Advertising
8 hours ago
Nikita Mishra

Omnicom's new structure: Here's who leads APAC

Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.

How to be GEO-ready in 2026
Marketing
9 hours ago
Neeraj Sancheti

How to be GEO-ready in 2026

The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.

Senco Gold & Diamonds launches new wedding collection with Kiara Advani
Advertising
10 hours ago
Campaign India Team

Senco Gold & Diamonds launches new wedding ...

The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.

Huggies India spotlights wetness issue with new ‘Geelu Monster’
Advertising
10 hours ago
Campaign India Team

Huggies India spotlights wetness issue with new ...

This character was designed to personify the unseen wetness that can cause discomfort to babies.