Partha Sinha, president, The Times of India Group, was the only international face in the recently concluded grand jury of Effie Hong Kong organised by HK4As (Association of Accredited Advertising Agencies of Hong Kong).
Other than Sinha four other marketing experts were members of the grand jury:
1. Andreas Moellmann (independent brand and marketing consultant)
2. Eva Ng (global director of brand strategy, Schneider Electric)
3. Jason Spencer (managing director, Kantar Insights Hong Kong)
4. Lambert Chan (adjunct professor, City University of Hong Kong)
Sinha said, “It’s very interesting for an Effie to get an international jury member for the grand Effie. Grand Effie judging is the only place where some meaningful discussion takes place about the work from that market and about the award-winning cases. HK could be a small market, but there are some great thought-provoking pieces of work from that market. The Grand Effie winning case worked on cultural authority and hence got some disproportionate traction in the marketplace. For me, personally, it was an enriching experience."
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