Sanjay Shukla, CEO, Percept Activ, has been given the additional responsibility of managing Percept Talent and Percept Entertainment. The appointment came into effect on 7 October 2013.
Percept Activ is focused on brand activation projects in the domain of below-the-line brand communication.
In his new role, Shukla will head a team of over 200 people pan-India.
Shukla said, “I am very excited to take on the additional responsibility of Percept Talent and Percept Entertainment. Percept was the visionaries and pioneers of the talent management and experiential marketing business in India, and the equity commanded by these businesses pan-India and overseas is unparalleled. I look forward to synergising our strengths and taking these brands to new heights. We are a very young and vibrant team full of zeal and new ideas, and will no doubt bring exceptional value to both these businesses going forward."
