Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 11 we covered.
smallcase (conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Deep Joshi and Puneet Chadha)
The timing of the campaign which spreads the message - don't trust millionaires, but look to the experts for investments, couldn't be more apt!
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Incumbent Mother declined to repitch; Ikea is handling the review internally.
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
