Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 11 we covered.
smallcase (conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Deep Joshi and Puneet Chadha)
The timing of the campaign which spreads the message - don't trust millionaires, but look to the experts for investments, couldn't be more apt!
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tgthr.’s co-founder and chief creative officer reveals the secrets to winning ideas, the untapped power of Indian narratives, and why Cannes Homecoming signals a new era of collective recognition.
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A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns. Meanwhile, LePub’s New Balance case is under fire for unverifiable claims, and a Budweiser campaign by Africa Creative is facing criticism for skirting music licensing rules.
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Glassbox Ventures’ founder and CEO instead equates it to a delay dressed as design.
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Cashify’s ‘Phone Wala Shagun’ campaign turns baraat bling into smartphone slingshots—flipping rituals to spotlight resale as modern value.
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