Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 11 we covered.
smallcase (conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Deep Joshi and Puneet Chadha)
The timing of the campaign which spreads the message - don't trust millionaires, but look to the experts for investments, couldn't be more apt!
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As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
As it deepens its partnership with IAS for third-party verification, the social media platform is redefining chat as a measurable, brand-safe advertising frontier.
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