Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 11 we covered.
Swiggy Instamart (conceptualised by Mind Your Language)
Entertaining and clever execution. The witty dialogues and the kingdom's name, 'Instapur,' added a special touch. The fact that he opened a pack of Bingo, instead of the usual popcorn to enjoy the fight was also a topic of discussion within the team.
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The film uses real stories to highlight how timely educational support helped students rebuild their futures after the pandemic.
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The digital campaign uses women’s cricket to highlight sisterhood, positioning the skincare brand as a long-term ally to collective ambition.
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Her remit includes elevating brand visibility, sharpening the company’s value proposition and showcasing its advanced AI capabilities.
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The new syndicated product aims to bring consistency and transparency to OTT viewership measurement for India’s media, advertising and content ecosystem.
