Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 11 we covered.
Swiggy Instamart (conceptualised by Mind Your Language)
Entertaining and clever execution. The witty dialogues and the kingdom's name, 'Instapur,' added a special touch. The fact that he opened a pack of Bingo, instead of the usual popcorn to enjoy the fight was also a topic of discussion within the team.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The limited-edition collection is inspired by resilience and the process of rebuilding.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
