Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 11 we covered.
Swiggy Instamart (conceptualised by Mind Your Language)
Entertaining and clever execution. The witty dialogues and the kingdom's name, 'Instapur,' added a special touch. The fact that he opened a pack of Bingo, instead of the usual popcorn to enjoy the fight was also a topic of discussion within the team.
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Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
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The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.
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The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.
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The campaign illustrates how small, personal acts can reflect meaningful and elevated care at home.
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