Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 11 we covered.
Swiggy Instamart (conceptualised by Mind Your Language)
Entertaining and clever execution. The witty dialogues and the kingdom's name, 'Instapur,' added a special touch. The fact that he opened a pack of Bingo, instead of the usual popcorn to enjoy the fight was also a topic of discussion within the team.
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Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Japanese agency group is 'too big' to buy outright, Havas said.
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