Campaign India's editorial team has picked its favourite campaign from those published on the website during the week.
This week, we picked one campaign from the seven we covered.
Cadbury 5 Star (conceptualised by Ogilvy)
Cadbury 5 Star's ad is a quirky escape from AI anxieties, skillfully blending positivity and innovation. The comedic narrative embraces AI, highlighting its work-life balance benefits. Its 'do nothing' proposition, manifested by the 'Nothing University', brilliantly spotlights AI's creative potential.
