Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team at Campaign found three pieces of work that stoodout.
As always, we're going alphabetically:
Aisle (conceptualised by the brand’s in-house team)
The films showcase the terrors that women face with regard to online dating, with the brand positioning itself as a harbinger of real dates and not casual ones.
Amazon India (conceptualised by We Communications)
Showing a catalogue of products, without a sales pitch of sorts.
Damensch (conceptualised by Talented)
The films cash in on storytelling, by featuring an ad within an ad and highlights the strong suits of the brand, without showing the products on any of the protagonist.
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