Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked its favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the 10 we covered.
Lenskart (conceptualised by Moonshot)
An impactful representation of eyewear's transformative influence skillfully brought to life through an exchange of personas between Kiara Advani and Karan Johar.
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Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
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Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
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