Advertising
Campaign India Team
Jan 05, 2017

Picks of the Week: Protect & Save The Children, Samsung

Watch the films conceptualised by Naga DDB Tribal and Cheil Worldwide here

Picks of the Week: Protect & Save The Children, Samsung
A film that takes on child sex abuse and Samsung India's film showcasing its service reach through a heart-warming story are our picks this week. 
 
Following up on last year's 'Nursery crimes' campaign against child sex abuse, Naga DDB Tribal utilised the mannequin-challenge video trend, to take viewers on a disturbing tour of a brothel selling sex with children. 
 

Closer home, Samsung's four-minute film to showcase its service reach conceptualised by Cheil India stands out. The film has more than 17 million (and counting) hits in less than a week of being published.
 
 
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Samsung’s Tab turns festive sketches into AR magic
Advertising
Dec 23, 2024
Campaign India Team

Samsung’s Tab turns festive sketches into AR magic

Cheil's focus on non-Samsung business is very high: Sanjeev Jasani
Advertising
Aug 21, 2024
Preeti Hoon

Cheil's focus on non-Samsung business is very high: ...

Bosch partners with Amnet and Samsung for weather-activated campaign
Advertising
May 24, 2024
Campaign India Team

Bosch partners with Amnet and Samsung for weather-ac...

Samsung Galaxy S24’s mixed reality print ad brings Indian diversity to life
Advertising
Jul 01, 2024
Campaign India Team

Samsung Galaxy S24’s mixed reality print ad brings ...

Just Published

During the age of misinformation, the Baldoni-Lively lawsuits put the onus on social media platforms and influencers
Advertising
1 day ago
Charlene Coughlin

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

Zepto and Mamaearth fast-track sustainability this new year
Advertising
1 day ago
Campaign India Team

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

AI meets authenticity: The future formula for brand success
Marketing
1 day ago
Sukanya Chakraborty

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Will user-generated content dominate brand marketing in 2025?
Marketing
1 day ago
Nagesh Joshi

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.