Campaign India Team
Jan 25, 2024

Picks of the Week: Work that wowed us

Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.

 

This week, the team found two pieces of work that stood out. 

 

As always, we're going alphabetically:

 

HDFC Bank (conceptualised by FCB Kinnect)

The 'vigil army' continues. This time, the brand got Nora Fatehi, along with Lolla Kutty (Anuradha Menon), to deliver a lesson for netizens to stay vigilant and fight online scam in an innovative way!

 

Meesho (conceptualised by Moonshot)

Starring Ranveer Singh and Rashmika Mandanna, the film grabs attention with its cleverly exaggerated storyline, vividly showcasing the brand's offerings through vibrant dramatisation and the infectious energy of 'Eena Meena Deeka.'

 

 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

20 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

21 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

22 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.