Platinum Media has won its first account, the media planning and buying business of NDTV Imagine Group of channels.
The account will be headed by Radhesh Uchil who has been recently appointed as general manager, Platinum Media.
Sam Balsara, chairman and managing director, Madison World, "In today's difficult commercial world it would take a lot more than astute media buying to make TV channels successful. I am confident that Platinum Media has what it takes to be a business partner of NDTV Imagine and help it succeed in the market place through innovation and creativity".
Sameer Nair, CEO, NDTV Imagine said, "We are pleased to sign on Platinum Media as our Media AOR. We have complete faith in Sam and his team and believe that they will be able to partner us best in this growing and challenging environment".
Platinum Media wins its first account, NDTV Imagine
Platinum Media has won its first account, the media planning and buying business of NDTV Imagine Group of channels.The account will be headed by Radhesh Uchil who has been recently appointed as general manager, Platinum Media.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
WPP brings T&Pm fully within its global network
The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.
Performance vs. branding? You're asking the wrong ...
While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
Indian consumers voice rising fear about tech ...
As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.
‘Follow the Sun’ model, AI-driven capabilities to ...
The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.