Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.
Here's what Sam Balsara, chairman, Madison World, had to say:
Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey
Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata
Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora
Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos
Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi
Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria
Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua
Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan
Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas
Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah
Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani
Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan