Raahil Chopra
Sep 08, 2020

'Positive and negative views are part of the chatter when a new brand is formed': Vi's Kavita Nair

The chief digital transformation officer at Vi explains the new brand identity for the Vodafone-Idea merger

Kavita Nair

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 hours ago

OpenAI launches ChatGPT image-generator

The latest iteration of image generation from OpenAI seeks to address many of the flaws in AI-powered visuals.

3 hours ago

From pitches to sixes: Brands launch ad blitz for ...

As Tata IPL 2025's fever grips Indian cricket fans, brands go all out crafting campaigns packed with bold themes, star-cast, action, and emotion.

4 hours ago

AI is not the villain, the demand for ‘virality’ is

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.

5 hours ago

Stagwell to increase adspend on news media by 22%

The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.