Campaign India Team
Jul 10, 2020

Premier League advertising minutes per game reduces

Average game saw less than eight minutes of advertising as title is decided

Picture courtesy: Hotstar
Picture courtesy: Hotstar
Advertising during England's Premier League on television in India reduced during the matches held between 1-7 July according to data shared with Campaign India by TAM Media Research and TAM Sports.
 
The average advertising per game reduced to less than eight minutes. This was at more than 11 minutes per game in the previous week. The lack of a 'big game' could be the major reason for the same.
 
The week also saw new advertisers like Amul Dark Chocolate, Airtel Platinum, Engage Deo Sprays and Amazon Prime.
 
Top  Brands % share
International Cricket Council (ICC) 32%
Hero Glamour 16%
Amul Dark Chocolate 10%
Hero Passion Pro 10%
Airtel Platinum 6%
BMW Car 5%
Engage Deo Sprays 4%
Amazon Prime 2%
Amul Mithai Mate 2%
Amul Milk 2%

 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

18 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

18 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

20 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.