
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
In a move that had for long been expected, Lowe Worldwide has announced that Prem Mehta, chairman and MD, Lintas India has resigned. Speaking on conference call, Steve Gatfield, CEO, Lowe Worldwide (pictured) said, “When Interpublic were in discussion with the Lintas Trustees and Prem with regard to the purchase of remaining equity in the group, Prem was very candid about his desire to not stay a long time beyond the closure of the deal.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.
The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.