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In a move that had for long been expected, Lowe Worldwide has announced that Prem Mehta, chairman and MD, Lintas India has resigned. Speaking on conference call, Steve Gatfield, CEO, Lowe Worldwide (pictured) said, “When Interpublic were in discussion with the Lintas Trustees and Prem with regard to the purchase of remaining equity in the group, Prem was very candid about his desire to not stay a long time beyond the closure of the deal.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.