Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Steve Gatfield, the Lowe Worldwide chief executive, is set to leave the network in April next year.Tony Wright, the chairman of Lowe Worldwide, is leading the search for Gatfield's replacement alongside Michael Roth, the chief executive of Lowe's holding company, Interpublic Group.Wright and Roth have already begun discussions with a number of candidates, both in the UK and internationally, for the London-based role.Gatfield is leaving the network to focus on identifying emerging channels, new ventures and markets, especially in relation to new technology, for IPG.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.