Campaign India Team
May 02, 2008

Prem Mehta's 32 year stint ends today

 Today is the last time Prem Mehta will enter his room with a view at Lowe's office at Express Towers. His stint at Lintas, later Lowe, has seen the IPG agency become one of the most successful and profitable of Lowe's offices. Mehta (pictured here in his room on his last day in office) first joined Lintas on December 15, 1976, growing in the agency to finally assume the position of chairman and managing director of Lintas India. 

Prem Mehta's 32 year stint ends today

 
Today is the last time Prem Mehta will enter his room with a view at Lowe's office at Express Towers. His stint at Lintas, later Lowe, has seen the IPG agency become one of the most successful and profitable of Lowe's offices. Mehta (pictured here in his room on his last day in office) first joined Lintas on December 15, 1976, growing in the agency to finally assume the position of chairman and managing director of Lintas India.
 
Mehta's future plans do not include advertising or any activity connected to advertising. Nor, said Mehta in an exclusive conversation with Campaign India, does he have any plans to write a book on his journey with Lintas.
 
More on Prem Mehta as he looks back on his Lintas years and his plans for the future during the next week.
 
 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

8 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

8 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

10 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.