Research and Rankings
Campaign India Team
Jan 14, 2025

Price, brand, and warranty drive smart device buying: CyberMedia report

75% of consumers in India are willing to pay more for sustainable smart devices, finds a survey by CyberMedia Research.

Brands that align their strategies with evolving priorities of data security and environmental consciousness will be better able to build user trust.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Birla Opus Calista showcases stain resistance in new campaign

2 Birla Opus Calista showcases stain resistance in new campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Approach Gen Z by mindset, not age
Media
Nov 12, 2025
Anisha Iyer

Approach Gen Z by mindset, not age

Snapchat launches first India brand campaign celebrating Gen Z communication
Advertising
Nov 28, 2025
Campaign India Team

Snapchat launches first India brand campaign ...

Gen Z’s digital habits put spotlight on the open internet
Advertising
Sep 26, 2025
Campaign India Team

Gen Z’s digital habits put spotlight on the open ...

Gen Z turns Discord from gaming chatrooms into protest hubs
Advertising
Sep 23, 2025
Vineeta Dwivedi

Gen Z turns Discord from gaming chatrooms into ...

Just Published

Jaguar Land Rover axes chief creative officer
Media
14 hours ago
Will Rimell

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

Global adspend to hit $1 trillion in 2026 as APAC leads charge
Research and Rankings
14 hours ago
Staff Reporters

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

Nova Dairy’s winter initiative promotes daily ghee consumption
Advertising
16 hours ago
Campaign India Team

Nova Dairy’s winter initiative promotes daily ghee ...

The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.

Nick Jonas and Priyanka Chopra Jonas unveil India’s #TheBeyondType campaign
Advertising
16 hours ago
Campaign India Team

Nick Jonas and Priyanka Chopra Jonas unveil India’s ...

The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.