Research and Rankings
Campaign India Team
Jan 14, 2025

Price, brand, and warranty drive smart device buying: CyberMedia report

75% of consumers in India are willing to pay more for sustainable smart devices, finds a survey by CyberMedia Research.

Brands that align their strategies with evolving priorities of data security and environmental consciousness will be better able to build user trust.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

Dark humour, desensitisation, and the Gen Z disconnect
Advertising
Mar 17, 2025
Ashish Mishra

Dark humour, desensitisation, and the Gen Z disconnect

Is your Gen Z nostalgia marketing going off-target?
Advertising
Apr 04, 2025
Abhilash Madabhushi

Is your Gen Z nostalgia marketing going off-target?

Snapchat unveils Gen Z-targeted multi-city campaign
Marketing
Mar 26, 2025
Campaign India Team

Snapchat unveils Gen Z-targeted multi-city campaign

Max Fashion decodes Gen Z: No labels, no limits
Advertising
Feb 04, 2025
Campaign India Team

Max Fashion decodes Gen Z: No labels, no limits

Just Published

Magnite upgrades SpringServe video platform
Advertising
13 hours ago
Campaign India Team

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

How Asics India is turning footprints into funnel metrics
Advertising
20 hours ago
Vinita Bhatia

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence
Research and Rankings
22 hours ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

Personalisation gives 40% higher conversion to brands: Study
Advertising
22 hours ago
Campaign India Team

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.