Dibyajyoti Sarma
May 09, 2019

'Print is Proof' is about the credibility of print: Kaacon Sethi

The chief corporate marketing officer at DB Corp talks about the Print is Proof campaign and explains how it is a momentous occasion as it has brought the industry together without the help of a common platform.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

22 hours ago

Arpit Garg takes over as president of Weber ...

As president for India, he will strengthen its leadership across communications and advisory services.

23 hours ago

Collective Creative Labs delivers adaptive travel ...

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

2 days ago

Kingfisher Premium launches brand film for Tata WPL

The film highlights women’s cricket through energy, music and shared celebration.

2 days ago

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.