In the wake of a multi agency pitch, Publicis Ambience has been appointed as creative consultants for a media awareness campaign on Indian banknotes by the Reserve Bank of India (Department of Currency Management). The objective of this pan-India, multilingual, multimedia campaign will be to educate people about various security features present in an Indian banknote.
Speaking about the win, Aniruddha Banerjee, chairman of Publicis Ambience, said, “We are extremely proud to be part of this project. It is an honour to work with an organization as distinguished as the Reserve bank of India.”
