Publicis Ambience bags Sah Petroleum business

Publicis Ambience has bagged the creative account Sah Petroleum’s brand Ipol Lubricants. Sah Petroleum is a manufacturer of industrial and automotive lubricants and greases.

The account was won following a multi-agency pitch. The account size is estimated to be about Rs 20 crores.

Speaking to Campaign India, Aniruddha Banerjee, president and chief operating officer, Publicis Ambience (pictured) said, “Ipol has been a really top quality product but is not that well known. Our job is to make it a well known brand in the competitive marketplace.”