Publicis Worldwide names Arthur Sadoun CEO

Arthur Sadoun has been named as the CEO of Publicis Worldwide. Sadoun will be joining the P-12, executive committee, Publicis Groupe, and will report to Maurice Lévy, chairman and CEO of Publicis Groupe.

Lévy said, “This appointment comes as a natural step in Arthur’s career path within our Groupe. He joined us as chairman of Publicis Conseil, which he modernised while sustaining its growth and improving its creative work. Arthur also applied his vision and talents to Publicis Worldwide’s activities in France. Arthur will pursue the work begun by Jean-Yves Naouri aiming to make Publicis Worldwide the Groupe’s most performing network, while reinforcing the positioning 'Lead The Change' which he initiated.”

Sadoun added, “It is a great honor to be the CEO of the network which carries the name of the Groupe and which was the starting point of Marcel Bleustein-Blanchet. I would like to thank Maurice Lévy for his confidence. Publicis has built its success on three core values: innovation, client obsession and entrepreneurship. It is my task, in a world of radical change, to ensure that these values are lived stronger than ever and that we meet the challenge of leading change in our industry for our client."

He joined Publicis Conseil in 2006 as chief executive officer. In 2009, he was named CEO of Publicis France, and in 2011, managing director of Publicis Worldwide, alongside Jean-Yves Naouri, executive chairman, Publicis Worldwide.

Sadoun has spent half his career at Publicis Groupe, and the other half at Omnicom. He has also held the position of president at TBWA Paris.