Push Integrated wins Celebrity Cricket League’s creative duties

Celebrity Cricket League (CCL) has handed over the creative duties of the 2013 season to Push Integrated Communication. CCL is a 20-20 league cricket property involving stars from film industries of different regions, including Bollywood.

The league involves teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. Two new teams - one each representing the Marathi and Bhojpuri segments - have been added this season.

This year CCL will be telecast on eight channels of the Star network. The tournament will be hosted from February 19 to March 10, 2013.

Vishnu Vardhan Induri, founder and managing director, CCL, said, “CCL is truly larger than life with its popularity, challenging even the IPL. Push Integrated has brought alive the blockbuster appeal of the competition. Their creative visualisation and ability to dovetail the communication idea into different media platforms is truly noteworthy.”

VA Shrikumar, managing director and CEO, Push Integrated, added, “Push Integrated is truly humbled to be bestowed with this honour. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”

The mandate for Push includes creative development and execution across multiple media platforms.