Volkswagen and Mercedes-Benz among flurry of reappointments.
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Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
Our weekly roundup of the latest appointments and account wins from ZeroFifty Mediaworks, Cumulus, Confiance Communications, Hero Realty, 82.5 Communications, ID Fresh, Indian Beverage Association, Cleartrip and many more.
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EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
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