R.I.P Sylvester da Cunha

The advertising veteran passed away on 20 June

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Sylvester da Cunha, the ad veteran, is no more. He passed away on 20 June.

Da Cunha was known for his campaigns

for Amul and had conceptualised the brand's mascot and 'Utterly Butterly Delicious' tagline in 1967 along with his art director Eustace Fernandes. daCunha was associated with Amul since 1965.

He started daCunha Communications in 1969, which to the present date conceptualises topical posts for Amul’s campaigns on social media, print and OOH.

Pavan Singh, general manager-marketing, Amul India, paid his tributes to daCunha through a LinkedIn post.

Other members from the A&M fraternity took to Twitter to express their condolences.

The man who created the legendary, longest running campaign of World and given the ageless positioning of "Utterly Butterly Delicious" to Amul Butter .
.Farmers will remember Shri Dacunha for building India's Biggest Brand for them .@RahuldaCunha @IndianDairyAsso @Amul_Coop https://t.co/YwCPhZIwrw
— R S Sodhi (@Rssamul) June 21, 2023

Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai
A doyen of Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss @RahuldaCunha

ॐ Shanti �� pic.twitter.com/cuac1K6FSo
— Jayen Mehta (@Jayen_Mehta) June 21, 2023

Sorry to hear about the passing on of Sylvester daCunha, Advertising legend & founder of da Cunha Associates. He was the man behind the AMUL girl in 1967 & brother of the late Gerson DaCunha. Deepest condolences to Mrs. Nisha da Cunha & son Rahul. May he rest in eternal peace. pic.twitter.com/GrObE8BaIp
— Lloyd Mathias (@LloydMathias) June 21, 2023

Source:

Campaign India