Campaign India Team
Jun 22, 2023

R.I.P Sylvester da Cunha

The advertising veteran passed away on 20 June

R.I.P Sylvester da Cunha
Sylvester da Cunha, the ad veteran, is no more. He passed away on 20 June. 
 
Da Cunha was known for his campaigns
 
for Amul and had conceptualised the brand's mascot and  'Utterly Butterly Delicious' tagline in 1967 along with his art director Eustace Fernandes. daCunha was associated with Amul since 1965.
 
He started daCunha Communications in 1969, which to the present date conceptualises topical posts for Amul’s campaigns on social media, print and OOH. 
 
Pavan Singh, general manager-marketing, Amul India, paid his tributes to daCunha through a LinkedIn post. 

 
Other members from the A&M fraternity took to Twitter to express their condolences. 
 
 
Source:
Campaign India

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