Campaign India's year-ender series continues with Harmeet Singh - vice president, marketing, product and digital, The Body Shop Asia South.
This year, we're reaching out to the advertising, media and marketing communities, and asking them to give quick, crisp answers to a set of questions intended to highlight the highs and lows of the year gone by, and their take on technology advancements.
Here's Singh's take on it:
Data or gut: Both
AI a boon or bane: Depends on usage.
A gift you want from Santa: Good health for family.
One piece of professional advice you would give to your past self at the beginning of 2023: Impossible also says “I m possible”.
The most valuable lesson you learned from a marketing failure this year: Failure or not, keep believing in your plans.
If your resolution had a tagline for 2024, what would it be? Be Unstoppable.
Also read:
Rapid fire with Zee's Mona Jain
Rapid fire with Sony's Neville Bastawalla
Rapid fire with FCB's Rohan Mehta
Rapid fire with Ogilvy's Kainaz Karmakar
