Campaign India Team
Jun 23, 2022

Rashmika Mandanna joins Plum as brand ambassador

Has also invested in the brand

Rashmika Mandanna joins Plum as brand ambassador
Plum, a vegan beauty and personal care brand, has brought in actor Rashmika Mandanna as its brand ambassador. 
 
She has also invested in the brand. 
 
Plum’s relationship with Mandanna is expected to further cement its position as a fan favourite and create new pathways for customer acquisition, especially with the Gen Z and millennial audiences in India.
 
The brand also plans to launch campaigns featuring the actor, with an aim of making deeper inroads into the Indian beauty market. 
 
Shankar Prasad, CEO, and founder, Plum, said, “We are delighted to have Rashmika on board as we look forward to reinforcing our brand connect with consumers. She is a popular youth icon and fits very well with the brand ethos of Plum, with her real, approachable persona. This partnership is an important milestone as we continue to build Plum into a lovable brand that stands for keeping things clean, real and good.”
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

5 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

5 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

7 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.