Rediffusion Y&R strengthens planning team

Rediffusion Y&R has beefed up its planning team by hiring Sumeer Mathur (pictured, right) and Vikram Dhaliwal (pictured, left) as planning heads. Both, Mathur and Dhaliwal, have had stints with the agency in the past. While Dhaliwal was a brand partner based out of Delhi and working on clients like Airtel and Sleepwell, Mathur was a planner on the Colgate-Palmolive business in Mumbai, at Rediffusion.

Said Nisha Singhania, EVP, Rediffusion Y&R, Mumbai, "Rediffusion has always been a staunch believer in the importance of planners in building brands. Having been a planner myself, I recognize the significant contribution the planning team makes to the effectiveness of any campaign. I’m delighted to be able to bring on board two experienced people like Sumeer and Vikram to lead their respective group of clients and help deliver campaigns that are strong on insight and consumer understanding. Here’s wishing them a great innings!”

Added Mathur, "Rediffusion – Y&R has a heady mix of new age clients as well as traditional clients, it also has a team committed to building brands in a fresher, more robust manner which is not dictated by marketer classifications and industry norms. All in all it’s thrilling to be part of the agency.”  

Commented Dhaliwal, "In my fresh start at Rediffusion – Y&R, I want to further the agency agenda to build a new framework for looking at brands and consumers in this new age while constantly being part of a team doing great work backed by great thinking. I think everyone here is aligned to the course the agency wants to take and that is a fantastic culture to be part of.”

Mathur was previous working with Lowe, where he spent the last six years. Dhaliwal joins from Bates141 where he was senior planning director.