Parryware has appointed RK Swamy BBDO to handle its advertising and brand relaunch. Parryware, originally owned by the Chennai based Murugappa Group, is now part of the Spanish Roca group.
Commenting on the development, Ajit Shah, president (North), RK Swamy BBDO, said, "We are delighted to commence our work on Parryware which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share."
Prior to this, Ogilvy handled the creative duties for Parryware.
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