Marketing Opinion
Roopak Saluja
Aug 12, 2011

Roopak Saluja’s Blog: #fail

Roopak Saluja, co-founder and managing director of Bang Bang Films and Jack in the Box, rants about a couple of bad moves by otherwise solid brands

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

Roopak Saluja blogs on the Boards
Advertising
Oct 29, 2009
Campaign India Team

Roopak Saluja blogs on the Boards

Mullen Lintas to handle creative duties for ITC’s Fabelle
Advertising
Mar 02, 2022
Campaign India Team

Mullen Lintas to handle creative duties for ITC’s ...

Global Effie Awards 2016: Roopak Saluja on jury
Advertising
Mar 01, 2016
Campaign India Team

Global Effie Awards 2016: Roopak Saluja on jury

Adfest 2016: The 120 Media Collective's Roopak Saluja among speakers
Advertising
Jan 28, 2016
Campaign India Team

Adfest 2016: The 120 Media Collective's Roopak ...

Just Published

Omnicom warns staff in-office requirement will ‘increase over time’
Advertising
35 minutes ago
Will Green

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Marketing
1 hour ago
Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes
Advertising
2 hours ago
Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.

How Maitri Advertising's Deep Southern Roots Are Redefining Regional Creative Work
Advertising
4 hours ago
Campaign India Team

How Maitri Advertising's Deep Southern Roots Are ...

The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.