Royal Enfield assigns PR mandate to 20:20 MSL

Royal Enfield has appointed 20:20 MSL as its strategic communications partner in India. The agency's mandate includes public relations, media and influencer engagement and more for Royal Enfield's corporate and brand, across motorcycles, apparel, and accessories in India.

 

Shubhranshu Singh, global head - brand and marketing, Royal Enfield, said, “As we move into the next phase of growth in India and across the world, we were looking for a public relations and communications partner with strong strategic capabilities, as well as with adequate scale and depth of understanding. We’re happy to bring onboard 20:20 MSL and look forward to working with them and continue to bring compelling and inspiring stories and build memorable PR campaigns”

 

Viju George, managing director, 20:20 MSL added,  “Royal Enfield is a powerful brand, as it infuses a sense of pride in every rider. We are delighted to partner and reinforce the brand love through dynamic storytelling.”

 

Royal Enfield is a unit of Eicher Motors.