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P&G has signed on Saif Ali Khan as its new male brand ambassador for Head & Shoulders shampoo. The new ad campaign has been created by Saatchi & Saatchi. Khan will now be seen alongside Kareena Kapoor, who was already on board as ambassador for the shampoo, since late last year. The duo will be featured in a TVC that will be aired from 1 August, 2008.
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