Campaign India Team
Apr 14, 2010

Sambit Mohanty joins Bates 141 Delhi as ECD

Bates 141 Delhi has brought Sambit Mohanty on board as executive creative director. Mohanty moves in from Brand Planet Elephant, an advertising/design firm started in partnership with Elephant Design of Pune, where he was heading the creative function.

Sambit Mohanty joins Bates 141 Delhi as ECD

Bates 141 Delhi has brought Sambit Mohanty on board as executive creative director. Mohanty moves in from Brand Planet Elephant, an advertising/design firm started in partnership with Elephant Design of Pune, where he was heading the creative function.

"With Sambit, we complete the refresh of the management team at Bates 141 Delhi," said Bates 141's CEO Sandeep Pathak. “Sambit will work closely with Vaasu to make Bates 141 an ideal destination for brands looking for real change in the North India market.”  Added Sonal Dabral, chairman and regional executive creative director, Bates 141, “Getting Sambit on board is one of the changes we had planned to strengthen our creative talent pool. He has good experience in handling diverse categories, which is also reflected in the work in his portfolio. I am confident that Bates 141 Delhi team under the creative leadership of Sambit is going to produce fantastic work.”

Mohanty has ten years in advertising and has worked with various agencies including McCann Erickson, Euro RSCG, Lowe, Publicis, Vyas Giannetti Creative (VGC) and Leo Burnett.

Vaasu Gavarasana, EVP Bates 141, Delhi said, “In Sambit I found a spirited soul willing to work with me to usher in a new era at Bates 141, Delhi.”

On his joining Bates 141 Delhi, Sambit Mohanty said, “It's a very exciting time to be at Bates and I'm looking forward to be part of the action. The team here is hungry, young and keen to create great work and I'm coming on board to partner them in this process. Also, I've always been an admirer of Sonal Dabral and I'm really kicked at the opportunity of working with him.”
 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

1 day ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

1 day ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.