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Shishir Joshi, who recently moved from MiD DAY as its group editorial director, has launched his entrepreneurial initiative, Journalism Mentor. He has joined hands with senior journalist Dr Aloke Thakore to launch this one-year mentorship programme for aspiring journalists. The programme will begin in August 2009 and will be conducted in Mumbai.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
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The India campaign features Ananya Panday and Lakshya as new global ambassadors.