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Shishir Joshi, who recently moved from MiD DAY as its group editorial director, has launched his entrepreneurial initiative, Journalism Mentor. He has joined hands with senior journalist Dr Aloke Thakore to launch this one-year mentorship programme for aspiring journalists. The programme will begin in August 2009 and will be conducted in Mumbai.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.