Shweta Khosla and Punit Singh join dentsu

Dentsu Creative has announced the appointment of Shweta Khosla and Punit Singh as executive vice president (EVP) – strategy and planning. In their new roles, the duo will report to Sumeer Mathur, chief strategy officer (CSO), Dentsu Creative India. 

Prior to this, Khosla led the strategy of Wunderman Thompson as SVP and executive planning director. In his most recent role, Singh served as lead planner at Lowe Lintas. 

Mathur said, “I am very excited to welcome Shweta and Punit to the team. Their wealth of experience and insightful perspectives will certainly revolutionise our strategic product. With their exceptional leadership on key accounts, we are confident that they will inspire their teams to harness Modern Creativity and drive exceptional results. Exciting times lie ahead, and we are well-positioned for a promising journey."

Khosla commented, "The question that marketers are increasingly asking is how to make brand equity connect and deliver results across their consumers' fragmented journey. This requires collaboration across data, creative, and media – a necessary change of approach that dentsu has already initiated. However, a new way of working is not the only reason I consider myself lucky to be a part of this team. I have entered a culture of kindness and a happy work environment, which is the secret sauce for creating ideas that deliver."

Singh added, “I am thrilled to join Dentsu Creative. I have long admired their work, especially their interpretation of ‘modern creativity’ which has been recognised not just in India but worldwide. I look forward to working and learning with such a talented bunch of people to create work that is both effective and engaging."

With a 20-year background in strategic planning across 10 countries and diverse categories, Khosla has also worked with Ogilvy, JWT and Grey

Singh has also worked with Askme Bazaar, Tribal DDB, Reliance MediaWorks and Group M.