Simplilearn assigns media mandate to Lodestar UM

 

Lodestar UM has bagged the media mandate of Simplilearn post a multi-agency pitch. 

 

Simplilearn is an online education platform, which creates course programmes, exams, and lab projects for professionals. Besides India, it has a presence in the US, Australia and Singapore markets. The agency will handle the media duties across markets. 

 

Vedanarayanan Vedantham, head of marketing, Simplilearn, said, “Working with the Lodestar UM team was a pleasure. Their knowledge of the media space coupled with their strong focus on customer delight made them a pleasure to work with."

 

Nandini Dias, CEO, Lodestar UM, said "We are happy and proud to have been trusted with Simplilearn and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of e-commerce and technology Simplilearn will further consolidate its leadership.”

 

Vaishali Verma, COO, Lodestar UM Bengaluru, added, “I am delighted at the win of Simplilearn. They are defining this category and we look forward to partner them in their growth through our differentiated planning approach.”